Beth Comstock

GE최고마케팅책임자 베스 콤스탁이 들려주는 스토리텔링의 5가지 비밀

2015년 7월 31일

‘스토리텔링의 미래(The Future of Storytelling)’라는 대규모 행사에는 해마다 디자이너, 최신 과학·기술 전문가, 건축가, 브랜드 마케팅 담당자 등이 모인다. 세션마다 25명 가량의 사람들이 모여, 브랜드가 창작자들과 협력할 수 있는 방법과 많은 “콘텐츠 마케팅”이 실패로 돌아가는 이유 등 여러 주제에 대해 머리를 맞댔다. 베스 콤스탁 GE최고마케팅책임자(CMO) 역시 토론에 참가하여, 참가자들과 기업의 스토리텔링에 대한 심도 있는 대화를 나누었다.

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This Ultra Performance Heat Exchanger is a perfect example of how small parts can make a HUGE difference. Still in development, the additively manufactured compact heat exchanger is printed with a high-temperature capable, crack-resistant nickel superalloy that will be able to withstand temps that exceed 1,650°F at pressures >3,600 psi. Good thing, too, because it’s headed straight for the inside of a gas turbine, where it’s projected to deliver a 4% improvement in thermal efficiency for supercritical C02 power cycles while improving power output and reducing emissions. Cleaner, more efficient power generation here we come.
Colder weather is on the way. If you’re in Winnipeg, Canada, that means ice testing is too. There, @geaviation test engines are pummeled with sub-zero winds and ice. The harsh conditions on the ground make sure engines are ready to face the elements in the air. #AVgeek #jetengine #engineering
Spooky season is here, but don't let your annual mammogram scare you. Nearly 30% of women in the U.S. admit to skipping breast screenings out of fear. That's why @gehealthcare engineers decided to better the experience with a mammography system designed by women, for women. Melding comforting design with cutting edge technology, the Senographe Pristina aims to humanize the process for patients, technicians, and radiologists. #BCAM #Mammography #breastcancerawareness
Wind, meet water. In Germany’s Swabian-Franconian Forest, you’ll find the world’s tallest (584 ft) and first-ever wind turbines integrated with pumped storage hydroelectric power. So how does it work? At the base of each wind turbine sits a reservoir. Water flowing downhill from the reservoirs will power the hydro plant when electricity is needed. When there’s an energy surplus, the hydro power will push the water back up the hill to the reservoirs, where it will act as a giant battery for the wind turbines. So no matter if the wind is blowing or not, electricity will always be flowing
Slice into an additively-made part from @geadditive and you’ll see geometries once thought impossible with traditional manufacturing methods. Why the hype? Engineers can now find greater strength and efficiency through design. #engineering #additive #3Dprinting #manufacturing