제이 로저스 (Jay Rogers)는 온라인 자동차 회사 로컬 모터스를 설립했다. 여러 디자이너들이 온라인으로 협업하면서 자동차 디자인을 개발하고, 지역의 마이크로 팩토리(작은 규모의 공장)들이 모여 자동차를 제작하는 방식이다. 오픈 이노베이션을 추구하는 GE도 로컬 모터스와 협업하고 있다. 협력을 통한 제품 개발과 마이크로 제조 노하우를 GE의 가전 비지니스에 적용하기로 한 것이다. 그 시작으로 최근 GE와 로컬 모터스는 협업 플랫폼. 퍼스트 빌드(FirstBuild)를 론칭했다.
Jay Rogers, a former marine with an MBA from Harvard, and his friend Jeff Jones were still in business school when they hit upon an idea that could one day remake American manufacturing. In 2008, they started an online car company where people could collaborate on design and build their vehicles in a network of local “microfactories.” They called it Local Motors.
The next year, Local Motors produced the world’s first open-source car, the Rally Fighter. The business has since evolved into a “vehicle” company and developed a motorbike, skateboards, motorcycle helmets and other products.
“Today we manage a global community of engineers, consumers and designers that co-creates the product with us,” says Rogers, CEO of Local Motors. “Co-creation is about sharing ideas and working through the same problem together.”
More goods are coming soon. Local Motors just partnered with GE to bring co-creation and micro-manufacturing to the appliances business.
Their open collaboration platform, called FirstBuild, will launch next summer. “This is going to be a brand new community of engineers, fabricators, designers and enthusiasts,” Rogers says. “GE is already full of experts and they will meet the community half way. The co-creative process is all about building consumer-connected machines. That’s where the big change happens.”
The idea is that FirstBuild will solve engineering challenges, come up with innovation breakthroughs, and find new market opportunities.
The platform will start by focusing on major kitchen appliances chosen by GE. They will be made at a new microfactory, a specialized facility designed for developing, prototyping and producing a small batch of products at a fast pace.
Steve Liguori, GE’s executive director for global innovation, said that GE and Local Motors were now “pioneering the future of work by fast-tracking a new model for the manufacturing industry, while also improving and expanding GE’s product offering to better meet future customer needs.”
The partners expect the first products to be available to U.S. consumers by late 2014. GE is also thinking about applying the new approach to other business units.